Cross-platform proposal creation, optimization, and deal management

A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:

• generate a proposal plan associated with a plurality of proposal parameters and a distribution of a target audience across a set of delivery platforms of a plurality of delivery platforms;
• generate an adjusted proposal plan at least in part on received data associated with an execution of the proposal plan during a first duration of a total duration of network time, wherein generating the adjusted proposal plan comprises updating the distribution of the target audience across the set of delivery platforms to align with the plurality of proposal parameters;
• and
• initiate execution of the adjusted proposal plan during a second duration of the total duration of network time.

One or more non-transitory computer-readable storage media including instructions that, when executed by one or more processors, cause the one or more processors to:

• generate a proposal plan associated with a plurality of proposal parameters and a distribution of a target audience across a set of delivery platforms of a plurality of delivery platforms;
• generate an adjusted proposal plan at least in part on received data associated with an execution of the proposal plan during a first duration of a total duration of network time, wherein generating the adjusted proposal plan comprises updating the distribution of the target audience across the set of delivery platforms to align with the plurality of proposal parameters;
• and
• initiate execution of the adjusted proposal plan during a second duration of the total duration of network time.

A computer-implemented method comprising:

• generating, by one or more processors, a proposal plan associated with a plurality of proposal parameters and a distribution of a target audience across a set of delivery platforms of a plurality of delivery platforms;
• generating, by the one or more processors, an adjusted proposal plan at least in part on received data associated with an execution of the proposal plan during a first duration a total duration of network time, wherein generating the adjusted proposal plan comprises updating the distribution of the target audience across the set of delivery platforms to align with the plurality of proposal parameters;
• and
• initiating, by the one or more processors, execution of the adjusted proposal plan during a second duration of the total duration of network time.