Thumbnail-Based N-Enforced Advertisement Frequency for Content Delivery Systems

A server computing device, comprising:

• a processor configured with processor-executable software instructions to:
• select an advertisement from one of a plurality of advertisement decision services (ADSs);
• generate a thumbnail of the selected advertisement;
• determine whether the selected advertisement was previously sent to a user device within a time period based on a result of comparing the generated thumbnail to previously generated thumbnails;
• determine a number of times that the selected advertisement has been sent to the user device within the time period in response to determining that the selected advertisement was previously sent to the user device;
• determine whether the number of times that the selected advertisement has been sent to the user device within the time period exceeds a threshold value;
• and
• include the selected advertisement in content sent to the user device in response to determining that the number of times that the selected advertisement has been sent to the user device within the time period does not exceed the threshold value.

A non-transitory computer readable storage medium having stored thereon processor-executable software instructions configured to cause a processor in a computing device deployed in a service provider network to perform operations for dynamically including advertisements in content sent to a user device, the operations comprising:

• selecting an advertisement from one of a plurality of advertisement decision services (ADSs);
• generating a thumbnail of the selected advertisement;
• determining whether the selected advertisement was previously sent to the user device within a time period base on a result of comparing the generated thumbnail to previously generated thumbnails;
• determining the number of times that the selected advertisement has been sent to the user device within the time period in response to determining that the selected advertisement was previously sent to the user device;
• determining whether a number of times that the selected advertisement has been sent to the user device within the time period exceeds a threshold value;
• and
• including the selected advertisement in the content sent to the user device in response to determining that the number of times that the selected advertisement has been sent to the user device within the time period does not exceed the threshold value.