Social media profiling for one or more authors using one or more social media platforms

A method for determining a social impact of an author, the method comprising:

• at an information processing apparatus having a memory and a processor:
• obtaining profile information and posts made by a first author and a second author on at least a first platform;
• determining a first sentiment on a first topic from a first post by the first author using the first platform;
• determining a second sentiment on the first topic from a second post by the second author using the first platform;
• determining whether the first author is the same author as the second author by comparing the obtained profile information of the first author and the second author;
• linking the first author to the second author when the first and second authors are determined to be the same author;
• upon linking the first author to the second author, assigning a weighted value to the first post by the first author;
• and
• determining an overall social impact of the first author.

A non-transitory computer readable storage medium configured to store computer readable instructions that, when executed by a processor, cause the processor to provide execution comprising:

• obtaining profile information and posts made by a first author and a second author on at least a first platform;
• determining a first sentiment on a first topic from a first post by the first author using the first platform;
• determining a second sentiment on the first topic from a second post by the second author using the first platform;
• determining whether the first author is the same author as the second author by comparing the obtained profile information of the first author and the second author;
• linking the first author to the second author when the first and second authors are determined to be the same author;
• and
• determining an overall social impact of the first author.