Generating a customer journey based on reasons for customer interactions and times between customer interactions

A device, comprising:

• one or more memories;
• and
• one or more processors, coupled to the one or more memories, configured to:
• receive raw data and metadata associated with a customer;
• transform the raw data and the metadata into unified data;
• process the unified data, with a first model, to generate journey record derived variables, customer record derived variables, clickstream derived variables, and analytical matrices;
• process the unified data, the journey record derived variables, the customer record derived variables, the clickstream derived variables, and the analytical matrices, with a second model, to generate a journey data store with journey derived signals,
• wherein the journey data store is an end-to-end stitched journey view table and the journey derived signals include derived attributes calculated from the journey data store;
• process the unified data, the journey record derived variables, the customer record derived variables, the clickstream derived variables, the analytical matrices, and the journey data store, with a third model, to generate overall statistical data for the customer;
• and
• perform one or more actions based on the overall statistical data.

A non-transitory computer-readable medium storing a set of instructions, the set of instructions comprising:

• one or more instructions that, when executed by one or more processors of a device, cause the device to:
• receive raw data and metadata associated with a customer;
• transform the raw data and the metadata into unified data;
• process the unified data, with a first model, to generate journey record derived variables, customer record derived variables, clickstream derived variables, and analytical matrices;
• process the unified data, the journey record derived variables, the customer record derived variables, the clickstream derived variables, and the analytical matrices, with a second model, to generate a journey data store with journey derived signals;
• process the unified data, the journey record derived variables, the customer record derived variables, the clickstream derived variables, the analytical matrices, and the journey data store, with a third model, to generate overall statistical data for the customer;
• and
• provide the overall statistical data for display.