System and method for segmenting users of a client application

A system, comprising:

• at least one data processor;
• and
• memory storing instructions that, when executed by the at least one data processor, cause the at least one data processor to perform operations comprising:
• generating a plurality of user identifications for use with an application client operating on a plurality of mobile devices;
• generating a plurality of segments for users of the application client, each of the plurality of segments being associated with one or more settings that characterize an operating parameter of the application client, and wherein each of the plurality of segments includes a priority;
• associating one or more of the plurality of segments with each of the plurality of user identifications;
• receiving first interaction data characterizing a first interaction of a user with the client application;
• assigning one of the plurality of user identifications to the user;
• assigning the user to a first segment of the plurality of segments based on a correspondence between the user identification assigned to the user and the user identification associated with the first segment and based on the priority of the first segment;
• causing the application client to be modified based on the one or more settings associated with the first segment;
• and
• causing the modified application client to be provided for interaction by the user via a mobile device of the user.

A computer program product comprising a non-transitory machine readable medium storing instructions that, when executed by at least one programmable processor forming part of at least one computing system, cause the at least one programmable processor to perform operations comprising:

• generating a plurality of user identifications for use with an application client operating on a plurality of mobile devices;
• generating a plurality of segments for users of the application client, each of the plurality of segments being associated with one or more settings that characterize an operating parameter of the application client, and wherein each of the plurality of segments includes a priority;
• associating one or more of the plurality of segments with each of the plurality of user identifications;
• receiving first interaction data characterizing a first interaction of a user with the client application;
• assigning one of the plurality of user identifications to the user;
• assigning the user to a first segment of the plurality of segments based on a correspondence between the user identification assigned to the user and the user identification associated with the first segment and based on the priority of the first segment;
• causing the application client to be modified based on the one or more settings associated with the first segment;
• and
• causing the modified application client to be provided for interaction by the user via a mobile device of the user.