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US 2023/0413019 A1Published application
Techniques to facilitate personalized, text messaging campaigns at scale
AssigneeHustle Inc.
InventorRobert T. Lindsay
Life of this patent
Estimating the term…
Abstract
Described herein are techniques for integrating personalized video clips, and video-based stories with a text messaging platform or service. In some instances, an administrative end-user establishes a text messaging campaign, and designates one or more agent end-users to assist in executing the campaign. The admin end-user may designate a video clip or video-based story to be communicated with a text message, and also indicate that each agent end-user is required to (or, may optionally) personalize the video clip or story.
Claims26
A computer-implemented method comprising:
- via a first user interface of a text messaging service, receiving from a first end-user of the text messaging service information for configuring a text messaging campaign, the information indicating i) a video-based story is to be associated with a first templated text message script of a workflow of a text messaging campaign, ii) the video-based story is to be personalized by prepending to the video-based story a video clip recorded by a second end-user of the text messaging service, and iii) a templated video script from which a video script is to be derived, the video script to be presented to the second end-user while the second end-user is recording a video clip to be prepended to the video-based story before the video-based story is communicated to a text message recipient;
- subsequent to receiving the information for configuring the text messaging campaign:
- updating the first templated text message script associated with the workflow of the text messaging campaign to include a link to the story;
- deriving from the updated first templated text message script a first text message addressed to at least one contact assigned to the text messaging campaign;
- deriving a video script from the templated video script;
- and
- presenting a second user interface to the second end-user of the text messaging service, the second user interface displaying, i) the first text message addressed to the at least one contact and with a link to the story, ii) a video script, and iii) a control interface to activate a video recording device via which the second end-user can record a personalized video clip for the at least one contact;
- wherein, prior to presenting the second user interface to the second end-user, the first end-user designated the second end-user as a participant in the text messaging campaign with authority to send text messages derived from the first templated message to a plurality of contacts.
5 more elements
A computer-implemented method comprising:
- via a first user interface of a text messaging service, receiving from a first end-user of the text messaging service information for configuring a text messaging campaign, the information indicating i) a personalized video clip is to be associated with a first templated text message script of a workflow of a text messaging campaign, and ii) a templated video script from which a video script is to be derived, the video script to be presented to a second end-user while the second end-user is recording the personalized video clip;
- subsequent to receiving the information for configuring the text messaging campaign:
- deriving from the first templated text message script a first text message addressed to a contact assigned to the text messaging campaign;
- deriving a video script from the templated video script;
- and
- presenting a second user interface to the second end-user of the text messaging service, the second user interface displaying, i) the first text message addressed to the contact ii) a video script, and iii) a control interface to activate a video recording device via which the second end-user can record a personalized video clip for the contact;
- wherein, prior to presenting the second user interface to the second end-user, the first end-user designated the second end-user as a participant in the text messaging campaign with authority to send text messages derived from the first templated message to a plurality of contacts.
4 more elements
A system comprising:
- a memory storage device storing thereon computer-readable instructions;
- at least one processor, which, when executing the computer-readable instructions, causes the system to:
- via a first user interface of a text messaging service, receive from a first end-user of the text messaging service information for configuring a text messaging campaign, the information indicating i) a video-based story is to be associated with a first templated text message script of a workflow of a text messaging campaign, ii) the video-based story is to be personalized by prepending to the video-based story a video clip recorded by a second end-user of the text messaging service, and iii) a templated video script from which a video script is to be derived, the video script to be presented to the second end-user while the second end-user is recording a video clip to be prepended to the video-based story before the video-based story is communicated to a text message recipient;
- subsequent to receiving the information for configuring the text messaging campaign:
- update the first templated text message script associated with the workflow of the text messaging campaign to include a link to the story;
- derive from the updated first templated text message script a first text message addressed to at least one contact assigned to the text messaging campaign;
- derive a video script from the templated video script;
- and
- present a second user interface to the second end-user of the text messaging service, the second user interface displaying, i) the first text message addressed to the at least one contact and with a link to the story, ii) a video script, and iii) a control interface to activate a video recording device via which the second end-user can record a personalized video clip for the at least one contact;
- wherein, prior to presenting the second user interface to the second end-user, the first end-user designated the second end-user as a participant in the text messaging campaign with authority to send text messages derived from the first templated message to a plurality of contacts.
7 more elements
A system comprising:
- a memory storage device storing thereon computer-readable instructions;
- at least one processor, which, when executing the computer-readable instructions, causes the system to:
- via a first user interface of a text messaging service, receive from a first end-user of the text messaging service information for configuring a text messaging campaign, the information indicating i) a personalized video clip is to be associated with a first templated text message script of a workflow of a text messaging campaign, and ii) a templated video script from which a video script is to be derived, the video script to be presented to a second end-user while the second end-user is recording the personalized video clip;
- subsequent to receiving the information for configuring the text messaging campaign:
- derive from the first templated text message script a first text message addressed to a contact assigned to the text messaging campaign;
- derive a video script from the templated video script;
- and
- present a second user interface to the second end-user of the text messaging service, the second user interface displaying, i) the first text message addressed to the contact ii) a video script, and iii) a control interface to activate a video recording device via which the second end-user can record a personalized video clip for the contact;
- wherein, prior to presenting the second user interface to the second end-user, the first end-user designated the second end-user as a participant in the text messaging campaign with authority to send text messages derived from the first templated message to a plurality of contacts.
6 more elements
Dependencies are inferred from the claim text.