Inserting ads into a video within a messaging system

A device comprising:

• at least one processor;
• and
• a memory storing instructions that, when executed by the at least one processor, cause the at least one processor to perform operations comprising:
• receiving a request to play a video, the video comprising plural shots separated by breakpoints, each shot of the plural shots corresponding to a contiguous sequence of video frames;
• initiating, in response to receiving the request, playback of the video from a selected shot of the plural shots;
• receiving indication of an ad to present at a breakpoint following the selected shot;
• detecting, in response to receiving the indication, that a first threshold amount of time has passed since initiating the playback of the video;
• determining that either a first condition or a second condition is satisfied, the first condition comprising the selected shot being designated a priority breakpoint based on manual selection by a publisher of the video via a user interface, and the second condition comprising having a second threshold amount of time pass since initiating the playback when the selected shot is not designated as a priority breakpoint, the second threshold amount of time being greater than the first threshold amount of time;
• and
• based on the detecting and the determining,
• inserting the ad at the breakpoint following the selected shot, and
• resetting a timer for an amount of time that has passed since initiating the playback.

A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to perform operations comprising:

• receiving a request to play a video, the video comprising plural shots separated by breakpoints, each shot of the plural shots corresponding to a contiguous sequence of video frames;
• initiating, in response to receiving the request, playback of the video from a selected shot of the plural shots;
• receiving indication of an ad to present at a breakpoint following the selected shot;
• detecting, in response to receiving the indication, that a first threshold amount of time has passed since initiating the playback of the video;
• determining that either a first condition or a second condition is satisfied, the first condition comprising the selected shot being designated a priority breakpoint based on manual selection by a publisher of the video via a user interface, and the second condition comprising having a second threshold amount of time pass since initiating the playback when the selected shot is not designated as a priority breakpoint, the second threshold amount of time being greater than the first threshold amount of time;
• and
• based on the detecting and the determining,
• inserting the ad at the breakpoint following the selected shot, and
• resetting a timer for an amount of time that has passed since initiating the playback.