Client-side playback of personalized media content generated dynamically for event opportunities in programming media content

A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:

• generate a client manifest, the client manifest comprising one or more pointers to programming media content and a plurality of time intervals;
• identify one or more candidate time intervals of the plurality of time intervals, wherein a candidate time interval represents a slot in the programming media content during which tags associated with personalized media content may be associated with the client manifest;
• generate one or more tags each comprising a pointer to a media asset of the personalized media content to be presented within a playback duration of the one or more candidate time intervals, wherein the one or more tags are configured for invocation by a client device, and wherein invocation of the one or more tags causes playback of the media asset of the personalized media content by the client device for the playback duration of the one or more candidate time intervals;
• and
• transmit the client manifest and the one or more tags to the client device.

One or more non-transitory computer-readable storage media including instructions that, when executed by one or more processors, cause the one or more processors to:

• generate a client manifest, the client manifest comprising one or more pointers to programming media content and a plurality of time intervals;
• identify one or more candidate time intervals of the plurality of time intervals, wherein a candidate time interval represents a slot in the programming media content during which tags associated with personalized media content may be associated with the client manifest;
• generate one or more tags each comprising a pointer to a media asset of the personalized media content to be presented within a playback duration of the one or more candidate time intervals, wherein the one or more tags are configured for invocation by a client device, and wherein invocation of the one or more tags causes playback of the media asset of the personalized media content by the client device for the playback duration of the one or more candidate time intervals;
• and
• transmit the client manifest and the one or more tags to the client device.

A computer-implemented method comprising:

• generating, by one or more processors, a client manifest, the client manifest comprising one or more pointers to programming media content and a plurality of time intervals;
• identifying, by the one or more processors, one or more candidate time intervals of the plurality of time intervals, wherein a candidate time interval represents a slot in the programming media content during which tags associated with personalized media content may be associated with the client manifest;
• generating, by the one or more processors, one or more tags each comprising a pointer to a media asset of the personalized media content to be presented within a playback duration of the one or more candidate time intervals, wherein the one or more tags are configured for invocation by a client device, and wherein invocation of the one or more tags causes playback of the media asset of the personalized media content by the client device for the playback duration of the one or more candidate time intervals;
• and
• transmitting, by the one or more processors, the client manifest and the one or more tags to the client device.