US 2023/0409657 A1Published application

Identifying contextual objects from web content

AssigneeMicrosoft Technology Licensing, LLC

InventorsMarcelo M. DE BARROS, Manish MITTAL, Vinod Krishnan KODUVAYOOR SUBRAMANIAN, Prateek TIWARI, Ayan BANERJEE, Samir BATHLA

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Abstract

Systems and methods are provided for determining contextual objects related to web content. Web content may include one or more elements, which may be extracted from the web content and analyzed to identify any contextual objects. The web content elements may be hyperlink elements, and contextual objects may be identified based on the hyperlink elements. A dominant entity may be identified for the web content, and contextual objects relating to the dominant entity may be identified. When a request for web content is received, contextual objects may be provided with the requested content. Personalized contextual objects may be selected from the identified contextual objects based on data associated with the request for web content. Selection of a contextual object may result in navigation to a browsing environment associated with the selected contextual object.

Claims20

Dependent claims

A system comprising:

at least one processor;
and
memory storing a set of instructions that, when executed by the at least one processor, causes the system to perform a set of operations, the set of operations comprising:
receive web content, wherein the web content comprises a plurality of elements;
determine a plurality of primary contextual objects related to the web content by performing one or more of:
a hyperlink extraction operation and a dominant entity extraction operation;
wherein the hyperlink extraction operation comprises:
parsing the web content to identify the plurality of elements;
extracting a plurality of hyperlink elements from the plurality of elements;
and
determining, based on the plurality of hyperlink elements, the plurality of primary contextual objects;
wherein the dominant entity extraction operation comprises:
extracting a dominant entity of the web content based on the plurality of elements;
and
determining the plurality of primary contextual objects based on the dominant entity;
store the plurality of primary contextual objects with the web content;
and
in response to receiving a request for the web content, provide the plurality of primary contextual objects with the requested web content.

15 more elements

A computer-implemented method for providing contextual objects with web content, the method comprising:

receiving web content, wherein the web content comprises a plurality of elements;
determining a plurality of primary contextual objects related to the web content by performing one or more of:
a hyperlink extraction operation and a dominant entity extraction operation;
wherein the hyperlink extraction operation comprises:
parsing the web content to identify the plurality of elements;
extracting a plurality of hyperlink elements from the plurality of elements;
and
determining, based on the plurality of hyperlink elements, the plurality of primary contextual objects;
wherein the dominant entity extraction operation comprises:
extracting a dominant entity of the web content based on the plurality of elements;
and
determining the plurality of primary contextual objects based on the dominant entity;
storing the plurality of primary contextual objects with the web content;
and
in response to receiving a request for the web content, providing the plurality of primary contextual objects with the requested web content.

12 more elements

A computer-storage medium encoding computer-executable instructions that, when executed by at least one processor, perform a method comprising:

receiving web content, wherein the web content comprises a plurality of elements;
determining a plurality of primary contextual objects related to the web content by performing one or more of:
a hyperlink extraction operation and a dominant entity extraction operation;
wherein the hyperlink extraction operation comprises:
parsing the web content to identify the plurality of elements;
extracting a plurality of hyperlink elements from the plurality of elements;
and
determining, based on the plurality of hyperlink elements, the plurality of primary contextual objects;
wherein the dominant entity extraction operation comprises:
extracting a dominant entity of the web content based on the plurality of elements;
and
determining the plurality of primary contextual objects based on the dominant entity;
storing the plurality of primary contextual objects;
determining, from the plurality of primary contextual objects, a plurality of personalized contextual objects based on profile data associated with the request for the web content;
providing the plurality of personalized contextual objects in an object carousel alongside the requested web content;
and
based on receiving a selection of one of the plurality of primary contextual objects, providing a web page associated with the selected personalized contextual object.

14 more elements

Dependencies are inferred from the claim text.