US 2023/0409650 A1 · SHARABLE PRIVACY-ORIENTED PERSONALIZATION MODEL

Abstract

A cloud-based personalization service utilizes a personalization model providing service users with tools to create, personalize, and manage their own user profiles, which are abstracted in the form of “personas,” that can learn from, and be shared across, different ecosystems of online services and applications. One or more personas may be locally instantiated on the user's various computing devices by a personalization system. The personalization service and system interoperate to enable users to set operating parameters, preferences, and content-filtering criteria for their personas. Users can strictly control the information and parameters that their personas expose to the services and applications to protect user privacy and enhance the quality of online interactions. The personalization model facilitates personalization of the user's personas to individual online services and applications based on context-awareness to further improve the relevance of delivered content and user experiences.

Claims20

Dependent claims

A method for providing persona-based personalization for a plurality of online applications providing user experiences rendered on a computing device to a user of the online applications, comprising:

receiving a user selection of a persona, the persona providing an abstracted representation of the user to the plurality of online applications and to which the user experiences are responsively delivered for rendering on the computing device;
storing data associated with the persona in a datastore;
determining a context pertaining to the delivery of user experiences by the online applications to the computing device responsively to the persona;
revising the persona data in the datastore based on the context determination to update the persona;
and
sending the revised persona data for the updated persona to the plurality of online applications for delivery of user experiences responsively to the updated persona.

3 more elements

One or more non-transitory computer-readable memory devices storing instructions which, when executed by one or more processors disposed in a cloud-based computing device, cause the computing device to:

implement a personalization service interoperable over a network with a local computing device, the local computing device being employable by a user to interact with an online application to receive content experiences;
support a personalization model on the personalization service in which user-selected parameters that are sharable with the online application define personas, wherein one or more personas are instantiated on the local computing device and configured to control rendering of content experiences provided by the online application according to the user-selected parameters;
receive a request at the personalization service from the online application to access user-selected parameters for a persona associated with the user;
in response to consent received from the user, provide, from the personalization service, access by the online application to at least a subset of user-selected parameters for the persona.

1 more element

Dependencies are inferred from the claim text.

Sharable privacy-oriented personalization model

Life of this patent

Sharable privacy-oriented personalization model

Life of this patent

Abstract

Claims20