Display apparatus and control method thereof

A method of controlling a display apparatus, the method comprising:

• displaying first content;
• receiving a command for executing second content;
• comparing a first priority associated with the first content with a second priority associated with the second content;
• and
• displaying one content of the first content and the second content in a first area of the display based on the comparing the first priority with the second priority, and displaying the other content of the first content and the second content on a second area of the display based the comparing of the first priority with the second priority,
• wherein the first area is an area comprising a center of the display, and
• wherein the second area comprises at least a portion of a remaining area excluding the first area of the display.

A display apparatus comprising:

• a display;
• and
• at least one processor connected to the display and configured to control the display apparatus,
• wherein the processor is further configured to:
• control the display to display first content, and
• based on receiving a command for executing second content, (i) compare a first priority associated with the first content with a second priority associated with the second content, (ii) display one content of the first content and the second content in a first area of the display based on the comparison of the first priority with the second priority, and (iii) control the display to display the other content of the first content and the second content on a second area of the display based on the comparison of the first priority with the second priority.