Method and system for controlling display viewing environment in vehicle

A system for controlling a display viewing environment of occupants in a vehicle with occupant seats forming a plurality of rows, the system comprising:

• a first row controller configured to, in response to result of a viewing state determination, by a central controller of the system, that at least one first occupant of one or more first seats, in a first row of the vehicle, and at least one second occupant of one or more second seats, in another row of the vehicle, are in a state of viewing a front display together, perform reclining or vertical level reduction of at least one of the one or more first seats;
• and
• a second row controller configured to control the one or more second seats based on determination, by the central controller, on whether view of the front display is secured at an eye level of the at least one second occupant.