Systems and methods for advertisement playback based on preferred viewing duration

A method of displaying an advertisement during a media playback on an electronic device, the method comprising:

• monitoring a plurality of advertisement parameters associated with an advertisement interaction behavior of a user, during at least one advertisement playback on the electronic device of the user;
• determining a correlation of the plurality of advertisement parameters with the advertisement interaction behavior of the user, to create an advertisement profile of the user;
• receiving an advertisement request from a media playback service subsequent to initiation of a media playback on the electronic device;
• and
• obtaining, based on the correlation, a summarized version of a selected advertisement that matches the advertisement profile of the user, from a plurality of versions of the selected advertisement.

A server comprising:

• at least one memory storing instructions;
• and
• at least one processor configured to execute the instructions to:
• receive an advertisement request from a media playback service subsequent to an initiation of a media playback on an electronic device of a user;
• identify at least one eligible advertisement, based on the advertisement request;
• retrieve an advertisement profile of the user;
• determine a preferred viewing duration associated with each of the at least one eligible advertisement, based on a correlation of each of the at least one advertisement with the advertisement profile of the user;
• and
• obtain a summarized version of an advertisement selected from the at least one eligible advertisement based on the preferred viewing duration of the user.