Incentivized Rental Vehicle Return

A computer-readable storage medium having computer-executable instructions stored thereon that, when executed by a processor of a user device, cause the user device to perform operations comprising:

• calculating a return location and a return date for a rental vehicle, wherein the rental vehicle is subject to an existing vehicle rental agreement between a user and a rental company;
• calculating a return on investment for the return location and the return date in consideration of an incentive to be provided to the user;
• comparing the return on investment to an initial return on investment based on the existing vehicle rental agreement;
• determining that the return on investment is greater than the initial return on investment;
• and
• presenting, to the user, a return option that identifies the return location, the return date, and the incentive.

A method comprising:

• calculating, by a system comprising a processor, a return location and a return date for a rental vehicle, wherein the rental vehicle is subject to an existing vehicle rental agreement between a user and a rental company;
• calculating, by the system, a return on investment for the return location and the return date in consideration of an incentive to be provided to the user;
• comparing, by the system, the return on investment to an initial return on investment based on the existing vehicle rental agreement;
• determining, by the system, that the return on investment is greater than the initial return on investment;
• and
• presenting, by the system, to the user, a return option that identifies the return location, the return date, and the incentive.