Methods and Systems for Initiating a Virtual Try-On Application Running on a Computer System and Providing Interactive Augmented Reality (AR) Graphics

A computer-implemented method, comprising:

• receiving, by a computing device, merchandise information;
• in response to receiving the merchandise information, retrieving an interactive graphical representation of information related to the merchandise information;
• providing for display an augmented reality (AR) graphic overlaid onto a live view within a graphical user interface (GUI) of the computing device including the interactive graphical representation of information related to the merchandise information;
• receiving a selection of an item of the AR graphic;
• for a topic of the item of the AR graphic that is selected, accessing via an artificial intelligence (AI) engine data sources to identify retail information that is both (i) related to the merchandise information and (ii) determined to be related to information in a user profile for a user of the computing device;
• and
• dynamically modifying content and animation of the AR graphic to customize the content and animation of the AR graphic for the user of the user profile using the retail information.

A system comprising:

• a computing device comprising one or more processors and non-transitory computer-readable media having stored therein instructions, which when executed by the one or more processors, causes the computing device to perform functions comprising:
• receiving merchandise information;
• in response to receiving the merchandise information, retrieving an interactive graphical representation of information related to the merchandise information;
• providing for display an augmented reality (AR) graphic overlaid onto a live view within a graphical user interface (GUI) of the computing device including the interactive graphical representation of information related to the merchandise information;
• receiving a selection of an item of the AR graphic;
• for a topic of the item of the AR graphic that is selected, accessing via an artificial intelligence (AI) engine data sources to identify retail information that is both (i) related to the merchandise information and (ii) determined to be related to information in a user profile for a user of the computing device;
• and
• dynamically modifying content and animation of the AR graphic to customize the content and animation of the AR graphic for the user of the user profile using the retail information.