Data Processing System and Method, Terminal Device, and Server

A data processing method, comprising:

• receiving, by a terminal device, an advertising software development kit (SDK) integrated package using a mobile service, wherein the advertising SDK integrated package is generated after selecting an advertising platform that supports advertisement (ad) mediation on a media service platform (SSP);
• and
• invoking, by the terminal device, the advertising SDK integrated package based on an app;
• and
• presenting, by the terminal device, an advertisement corresponding to the advertising platform in the advertising SDK integrated package.

A server, wherein the server comprises:

• one or more processors;
• and
• one or more a non-transitory computer-readable storage mediums storing a program to be executed by the one or more processors, the program including instructions for:
• generating an advertising software development kit (SDK) integrated package in response to an advertising platform selection operation performed on a media service platform (SSP), wherein the advertising SDK integrated package comprises an SDK of a selected advertising platform that supports advertisement (ad) mediation;
• and
• loading the advertising SDK integrated package into a mobile service, wherein an app invokes the advertising SDK integrated package from the mobile service when running, and wherein the app is configured to present an advertisement corresponding to the advertising platform in the advertising SDK integrated package.