Systems and methods for composing a media feed for a target user by selecting media assets that share congruent objects with a secondary content item

Abstract

Systems and methods for determining shared congruent objects between warming up media assets and a secondary content item are described. The warming up media assets, along with their reactions, are posted on a social media platform. A secondary content item is identified for display and congruent objects displayed in the secondary content item are used as recommendations to identify the warming up media assets. In some embodiments, the warming media assets do not include a display of the product or service that is the focus of the secondary content item. The congruent objects used as recommendations are determined based on selection of a reinforcement strategy which ranges from a soft to a hard reinforcement. Once a warming up media asset is identified, instructions are transmitted for its display, which may include displaying it at the top of a social media feed and auto-playing the warming up media asset.

Dependencies are inferred from the claim text.