Reconciliation of commercial measurement ratings for non-return path data media devices

A method comprising:

• receiving, via a network interface of a computing system, monitoring data collected by multiple media meters which monitor media exposure associated with panelist media devices in panel homes recruited by an audience measurement entity;
• receiving, via the network interface, automatic content recognition (ACR) data collected by multiple smart televisions which monitor media exposure in smart television households;
• receiving, via the network interface, return path data (RPD) collected by a media service provider, the RPD including tuning events associated with set-top boxes in RPD households;
• receiving, via the network interface, reference advertisement data collected by an advertisement provider system for an addressable advertisement;
• processing, by a data center, the reference advertisement data to identify served reportable addressable impressions associated with ones of the smart televisions or set-top boxes to which the addressable advertisement was served;
• processing, by the data center, the monitoring data, ACR data, and the RPD to identify exposed reported addressable impressions associated with presentation of the addressable advertisement by ones of the panelist media devices, smart televisions, or set-top boxes;
• estimating, by the data center, unreported addressable impressions for a plurality of unreported media devices for the addressable advertisement based on an impressions adjustment ratio of the served reportable addressable impressions to the exposed reported addressable impressions;
• calculating, by the data center, at least one of reach or frequency for the addressable advertisement to account for the unreported media devices, the at least one of the reach or the frequency determined based on the exposed reported addressable impressions, the estimated unreported addressable impressions, and the impressions adjustment ratio;
• and
• transmitting, by the data center, the at least one of the reach or the frequency to a computer database.

A non-transitory computer-readable medium having stored therein instructions that when executed by a computing system cause the computing system to perform a set of acts comprising:

• receiving monitoring data collected by multiple media meters which monitor media exposure associated with panelist media devices in panel homes recruited by an audience measurement entity;
• receiving automatic content recognition (ACR) data collected by multiple smart televisions which monitor media exposure in smart television households;
• receiving return path data (RPD) collected by a media service provider, the RPD including tuning events associated with set-top boxes in RPD households;
• receiving reference advertisement data collected by an advertisement provider system for an addressable advertisement;
• processing the reference advertisement data to identify served reportable addressable impressions associated with ones of the smart televisions or set-top boxes to which the addressable advertisement was served;
• processing the monitoring data, ACR data, and the RPD to identify exposed reported addressable impressions associated with presentation of the addressable advertisement by ones of the panelist media devices, smart televisions, or set-top boxes;
• estimating unreported addressable impressions for a plurality of unreported media devices for the addressable advertisement based on an impressions adjustment ratio of the served reportable addressable impressions to the exposed reported addressable impressions;
• calculating at least one of reach or frequency for the addressable advertisement to account for the unreported media devices, the at least one of the reach or the frequency determined based on the exposed reported addressable impressions, the estimated unreported addressable impressions, and the impressions adjustment ratio;
• and
• transmitting the at least one of the reach or the frequency to a computer database.