System and method for building a campaign queue with contextualization

A method for creating and updating campaign interactions, the method comprising:

• obtaining a campaign goal, the campaign goal specifying a goal a marketing campaign intends to achieve via a marketing campaign queue, wherein the campaign goal comprises content promotion;
• obtaining a campaign strategy, the campaign strategy specifying how to achieve the campaign goal for the marketing campaign, wherein the campaign strategy comprises increasing content viewership;
• obtaining and processing a set of campaign setup parameters, the set of campaign setup parameters specifying at least one of a target segment, a campaign size, and campaign metadata;
• selecting a campaign type based on the campaign goal and the campaign strategy, the campaign type specifying a type of the marketing campaign, wherein the campaign type comprises a messaging campaign;
• determining a set of intended recipients based on the specified target segment;
• generating interaction context information for each intended recipient within the set of intended recipients, the interaction context information specifying profile information, interaction history, and relationship analytics;
• generating a campaign interaction based on one or more of the campaign type, and the set of campaign setup parameters, wherein the campaign interaction corresponds to one or more intended recipients;
• estimating a likelihood that the campaign interaction will be successful, wherein the successful campaign interaction results in a user response;
• displaying the campaign interaction based on the estimated likelihood of success and interaction context information associated with the one or more intended recipients in a graphical interface of an application via a customization window that displays the customization window;
• and
• updating the campaign interaction based on customization input specific to one or more of the intended recipients that correspond to the campaign interaction;
• wherein the campaign setup parameters are obtained by way of the customization window of the graphical interface of the application.

A system for building a messaging marketing campaign queue with contextualization, the system comprising:

• an interactive display;
• and
• one or more processors configured to:
• obtain a campaign goal, the campaign goal specifying a goal a marketing campaign intends to achieve via a marketing campaign queue, wherein the campaign goal comprises content promotion;
• obtain a campaign strategy, the campaign strategy specifying how to achieve the campaign goal for the marketing campaign, wherein the campaign strategy comprises increasing content viewership;
• obtain a set of campaign parameters, the set of campaign parameters specifying at least one of a target segment for the marketing campaign queue, a campaign size, and campaign metadata;
• select a campaign type based on the campaign goal and the campaign strategy, the campaign type specifying a type of the marketing campaign, wherein the campaign type comprises a messaging campaign;
• determine a set of intended recipients based on the specified target segment;
• generate interaction context information for each intended recipient within the set of intended recipients, the interaction context information specifying profile information, interaction history, and relationship analytics;
• determine a likelihood that the campaign interaction will be successful, wherein the successful campaign interaction results in a user response;
• create a campaign queue based on the campaign type and the set of campaign parameters, the campaign queue comprising a set of campaign interactions based on the estimated likelihood of success, each of the campaign interactions associated with each intended recipient;
• provide, via the interactive display, interaction context information associated with one or more of the campaign interactions;
• and
• customize one or more of the campaign interactions based on customization input received via the interactive display;
• wherein the customization input is obtained by way of the interactive display.