Automotive market intelligence engine in an automotive data analytics system

A computer-implemented method, the method comprising:

• generating an automotive data analytics model based the following:
• car dealership data, building footprint data, location tracking data, car registration data, and sales data;
• analyze input using the automotive data analytics model;
• based on analyzing the input data, generate automotive data analytics results data;
• and
• communicate the automotive data analytics results data, wherein the automotive data analytics results data comprises conversion rates that are caused to be displayed in combination with corresponding car dealerships on an automotive data analytics data interface with one or more automotive data analytics interface elements.

One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by a computing system having a processor and memory, cause the processor to perform operations comprising:

• communicating a request for automotive data analytics results data;
• based on the request, receiving automotive data analytics results data associated with a single-brand dealership and a multi-brand car dealership, wherein the automotive data analytics results data comprises conversion rates for the single-brand dealerships and the multi-brand car dealership, wherein the conversion rates are generated based on an automotive data analytics model;
• causing presentation of the automotive data analytics results data associated with the single-brand car dealership, the automotive data analytics results data of the single-brand car dealership comprising a conversion rate of the single-brand car dealership;
• or
• causing presentation of automotive data analytics results data associated with the multi-brand car dealership, the automotive data analytics results data of the multi-brand car dealership comprising a conversion rate of the multi-brand car dealership.