Advertising Delivery Control System

A non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:

• determining, by a campaign control system, that an element of an internet advertising system is a dysfunctional element of the internet advertising system, comprising:
• receiving, by the campaign control system, bid requests from an exchange;
• returning, by the campaign control system, bid responses to the exchange at a first level, the bid responses corresponding to the received bid requests, wherein the time passage between receiving bid requests and returning bid responses is milliseconds, the bid responses comprising instructions for each recipient browser to send an exposure notification to the campaign control system;
• receiving, by the campaign control system, won bid notifications from the exchange;
• receiving, by the campaign control system, exposure notifications from exposed browsers, each exposure notification corresponding to a respective won bid notification;
• identifying, by the campaign control system, failed exposures by detecting won bid notifications without corresponding exposure notifications;
• determining, by the campaign control system, that the element of the internet advertising system is the dysfunctional element of the internet advertising system by determining that a first volume of failed exposures associated with the element of the internet advertising system exceeds a first threshold;
• and
• responsive to determining that the element of the internet advertising system is the dysfunctional element of the internet advertising system, automatically regulating the campaign, by the campaign control system, comprising:
• operating the campaign in a throttled mode by returning bid responses associated with the dysfunctional element of the internet advertising system to the exchange at a second level;
• determining, by the campaign control system, that the dysfunctional element of the internet advertising system has become a recovered element of the internet advertising system by determining that a second volume of failed exposures associated with the dysfunctional element of the internet advertising system falls below a second threshold;
• and
• responsive to determining that the dysfunctional element of the internet advertising system is the recovered element of the internet advertising system, operating the campaign in a recovered mode by returning bid responses associated with the recovered element of the internet advertising system to the exchange at a third level greater than the second level.

A system comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:
• determining, by a campaign control system, that an element of an internet advertising system is a dysfunctional element of the internet advertising system, comprising:
• receiving, by the campaign control system, bid requests from an exchange;
• returning, by the campaign control system, bid responses to the exchange at a first level, the bid responses corresponding to the received bid requests, wherein the time passage between receiving bid requests and returning bid responses is milliseconds, the bid responses comprising instructions for each recipient browser to send an exposure notification to the campaign control system;
• receiving, by the campaign control system, won bid notifications from the exchange;
• receiving, by the campaign control system, exposure notifications from exposed browsers, each exposure notification corresponding to a respective won bid notification;
• identifying, by the campaign control system, failed exposures by detecting won bid notifications without corresponding exposure notifications;
• determining, by the campaign control system, that the element of the internet advertising system is the dysfunctional element of the internet advertising system by determining that a first volume of failed exposures associated with the element of the internet advertising system exceeds a first threshold;
• and
• responsive to determining that the element of the internet advertising system is the dysfunctional element of the internet advertising system, automatically regulating the campaign, by the campaign control system, comprising:
• operating the campaign in a throttled mode by returning bid responses associated with the dysfunctional element of the internet advertising system to the exchange at a second level;
• determining, by the campaign control system, that the dysfunctional element of the internet advertising system has become a recovered element of the internet advertising system by determining that a second volume of failed exposures associated with the dysfunctional element of the internet advertising system falls below a second threshold;
• and
• responsive to determining that the dysfunctional element of the internet advertising system is the recovered element of the internet advertising system, operating the campaign in a recovered mode by returning bid responses associated with the recovered element of the internet advertising system to the exchange at a third level greater than the second level.