Receiving a reason for a call at a user device

A tangible, non-transitory, computer-readable medium having computer-executable instructions stored thereon that, when executed on a computer of a recipient device of a user, cause an application on the recipient device of the user to perform a process comprising:

• receiving information about a call to be made from an initiating device, the information having an outbound phone number of the call, a name of an organization of the initiating device, and a reason for the call;
• and
• configuring a caller identification process on the recipient device to display, in response to receiving a subsequent call from the outbound phone number, the name of the organization and the reason for the call;
• wherein, in response to the initiating device calling the recipient device using the outbound phone number, the caller identification process on the recipient device displays the name of the organization and the reason for the call.

An apparatus, comprising:

• one or more network interfaces;
• a processor coupled to the one or more network interfaces and configured to execute one or more processes;
• and
• a memory configured to store a caller identification process and an application that is executable by the processor, the application when executed configured to:
• receive information about a call to be made from an initiating device, the information having an outbound phone number of the call, a name of an organization of the initiating device, and a reason for the call;
• and
• configure the caller identification process to display, in response to receiving a subsequent call from the outbound phone number, the name of the organization and the reason for the call;
• wherein, in response to the initiating device calling the apparatus using the outbound phone number, the caller identification process displays the name of the organization and the reason for the call.