Conveying a reason for a call to a user device

A tangible, non-transitory, computer-readable medium having computer-executable instructions stored thereon that, when executed by a processor on a computer, cause the computer to perform a process comprising:

• identifying, as an initiating device of an organization, a user and a reason for a call to a recipient device of the user, the recipient device having an inbound phone number;
• informing, an intermediate service about the call to the recipient device and the reason for the call, wherein the intermediate service is configured to coordinate with an application on the recipient device to inform the recipient device of the call, an outbound phone number of the call, a name of the organization, and the reason for the call;
• and
• calling, using the outbound phone number, the recipient device at the inbound phone number, wherein the application on the recipient device has configured a caller identification process on the recipient device to display, in response to receiving the call from the outbound phone number, the name of the organization and the reason for the call.

An apparatus, comprising:

• one or more network interfaces;
• a processor coupled to the one or more network interfaces and configured to execute one or more processes;
• and
• a memory configured to store a process that is executable by the processor, the process when executed configured to:
• identify, as an initiating device of an organization, a user and a reason for a call to a recipient device of the user, the recipient device having an inbound phone number;
• inform an intermediate service about the call to the recipient device and the reason for the call, wherein the intermediate service is configured to coordinate with an application on the recipient device to inform the recipient device of the call, an outbound phone number of the call, a name of the organization, and the reason for the call;
• and
• call, using the outbound phone number, the recipient device at the inbound phone number, wherein the application on the recipient device has configured a caller identification process on the recipient device to display, in response to receiving the call from the outbound phone number, the name of the organization and the reason for the call.