Method and computing device for optimizing placement of digital signage content based on audience segments

A method for optimizing, at a digital signage platform, placement of digital signage content based on segments of digital signage displays, the method comprising:

• storing in a memory of the digital signage space platform a plurality of segments for each of the digital signage displays, the segments including a scale tier, a middle tier and a precise tier, the scale tier including items with no precise data for low targeting, the middle tier including items with limited number and/or precision for limited accuracy, the precise tier including items with precise data for precise targeting;
• receiving at the digital signage space platform characteristics for a plurality of digital signage contents from computing devices of a plurality of customers, the characteristics including at least one of the following:
• a minimum number of display for the digital signage content, a minimum frequency at which the digital signage content is to be displayed, a geographical area in which the digital signage content is to be displayed, a time of day at which the digital signage content is to be displayed, a minimum number of daily viewers for the display of the digital signage content;
• executing by a processing unit of the digital signage space platform a matching algorithm for comparing the characteristics of the plurality of digital signage contents with the plurality of items of the segments for the plurality of digital signage displays to identify at least one of the segments matching the characteristics of each one of the digital signage contents, the matching including a match value for each item of each segment and a global match value for the combined items of each segment, the segment with the highest global match value being identified as target segment for the digital signage content;
• and
• transmitting the target segment for the digital signage contents to the computing devices of the customers.