Enhanced flavor release chewing gum composition

A method for preparing a chewing gum composition comprising the following successive steps:

• (a) preparing a premix comprising at least one water insoluble flavoring agent and at least one polyol powder comprising maltitol, a specific surface area of the polyol powder being in a range of 0.55 to 0.95 m2/g;
• and
• (b) mixing the premix with a gum base,
• wherein the at least one water insoluble flavoring agent is liquid before preparing the premix of step (a),
• an amount of the at least one water insoluble flavoring agent is between 0.05 and 6% by weight in comparison to a total weight of the chewing gum composition, and
• the polyol powder comprising maltitol is a granulate.