Method and system for commerce and advertising

A marketing method comprising the steps of:

• receiving from an advertiser an offer for a quantity of desired clicks;
• displaying to a plurality of publishers a balance of clicks being offered by said advertiser equal to said quantity of desired clicks less a total of reserved clicks and a total of delivered clicks;
• receiving from a first publisher a first acceptance of said offer for a quantity of clicks to be delivered;
• adding said quantity of clicks to be delivered by said first publisher to said total of reserved clicks and updating said balance of clicks being offered;
• establishing a first delivery window deadline for said first publisher;
• counting a quantity of clicks actually delivered by said first publisher prior to the first delivery window deadline;
• and
• after the first delivery window deadline, adding the quantity of clicks actually delivered by said first publisher to the total of delivered clicks, subtracting the quantity of clicks to be delivered by said first publisher from the total of reserved clicks, and updating said balance of clicks being offered.

A marketing system comprising:

• a computer server coupled via the internet to an advertiser computer, a plurality of publisher computers, and a plurality of lead computers;
• said computer server adapted to receive from said advertiser computer an offer for a quantity of desired clicks;
• said computer server adapted to selectively post to said plurality of publisher computers an offer for a balance of clicks equal to said quantity of desired clicks less a total of reserved clicks and a total of delivered clicks;
• said computer server adapted to receive from a first of said plurality of publisher computers a first acceptance of said offer for a quantity of clicks to be delivered by a first publisher;
• said computer server adapted to add said quantity of clicks to be delivered by said first publisher to said total of reserved clicks and to update and post said balance of clicks being offered;
• said computer server adapted to establish a first delivery window deadline for said first publisher;
• said computer server adapted to count a quantity of clicks actually delivered by said first publisher prior to the first delivery window deadline;
• and
• said computer server adapted to, after the first delivery window deadline, add the quantity of clicks actually delivered by said first publisher to the total of delivered clicks, subtract the quantity of clicks to be delivered by said first publisher from the total of reserved clicks, and update and post said balance of clicks being offered.

A system for marketing comprising automated computing machinery stored in a computer readable non-transitory medium configured for:

• receiving a web page request;
• determining a redirect internet address from said request;
• determining from said request a publisher associated with said request;
• determining whether said request was received within a delivery window established for said publisher;
• determining whether said request is duplicative;
• counting said request if received within the delivery window and non-duplicative;
• and
• redirecting the request to said redirect internet address.