Cost calculation system, cost calculation apparatus and program
AssigneeDentsu Inc.
InventorsRina AKINO, Dai ARAKAWA, Tomohiro KAWASE, Wataru KISHIMOTO
Life of this patent
Estimating the term…
Abstract
More flexible planning is suitably realized. A cost calculation system according to one aspect of the present disclosure includes: an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast; and a control section that calculates cost per Gross Rating Point (GRP) in a case where the spot CM is intensively allocated to the effective zone.
Claims7
A cost calculation system comprising:
- an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast;
- and
- a control section that calculates cost per Gross Rating Point (GRP) in a case where a spot CM is intensively allocated to the effective zone, by a product of cost of a certain placement pattern and a value obtained by multiplying all of a value of a zone bias of each advertisement slot other than the effective zone included in a time zone associated with the certain placement pattern,
- wherein a zone bias of a certain advertisement slot corresponding to a cost increase ratio in a case where the certain advertisement slot is changed from the effective zone to a non-effective zone.
(canceled)
A cost calculation apparatus comprising:
- an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast;
- and
- a control section that calculates cost per Gross Rating Point (GRP) in a case where a spot CM is intensively allocated to the effective zone, by a product of cost of a certain placement pattern and a value obtained by multiplying all of a value of a zone bias of each advertisement slot other than the effective zone included in a time zone associated with the certain placement pattern,
- wherein a zone bias of a certain advertisement slot corresponding to a cost increase ratio in a case where the certain advertisement slot is changed from the effective zone to a non-effective zone.
A computer-readable medium containing a program causing a computer to execute:
- obtaining information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast;
- and
- calculating cost per Gross Rating Point (GRP) in a case where a spot CM is intensively allocated to the effective zone, by a product of cost of a certain placement pattern and a value obtained by multiplying all of a value of a zone bias of each advertisement slot other than the effective zone included in a time zone associated with the certain placement pattern,
- wherein a zone bias of a certain advertisement slot corresponding to a cost increase ratio in a case where the certain advertisement slot is changed from the effective zone to a non-effective zone.
Dependencies are inferred from the claim text.