Printing inks with improved properties

A method of producing a printed non-woven substrate, comprising:

• (a) providing a non-woven substrate, wherein the non-woven substrate has been treated by corona discharge at a level of 0.5 kW/100 fpm (0.016 kW/meter per minute) to 3 kW/100 fpm (0.10 kW/meter per minute), and has a surface energy of 30 to 50 dynes/cm at 72° F. (22.22° C.);
• (b) applying one or more layers of an ink or coating composition (A) to the substrate, wherein the ink or coating composition (A) comprises:
• i. one or more polyurethane resin dispersions, in an amount of 20 wt % to 80 wt %, based on the total weight of the composition, wherein the resin dispersions have a solids content of 40% to 90%, and wherein the polyurethane resin is a plasticizing aromatic polyether polyurethane;
• ii. one or more additional solvents, in an amount of 20 wt % to 80 wt %, based on the total weight of the composition;
• and
• wherein the ink or coating composition (A) contains no catalysts;
• and
• wherein the ink or coating composition (A) is a one-part system;
• and
• (c) drying the ink or coating composition (A) on the substrate;
• wherein the dried ink or coating composition (A) has an ink adhesion rating (TAR) of equal to or greater than 4.0.