Managing allocation of inventory mix utilizing an optimization framework

A method, comprising:

• determining, by a processor, reserve inventory units required for each of a plurality of promotional campaigns that corresponds to a promotion inventory utilization type for a specified upcoming time-frame;
• allocating, by the processor, inventory units from a defined amount of inventory units among each inventory utilization type based on at least one of input parameters to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame,
• wherein an initial allocation of inventory units for the promotion inventory utilization type is done based on the reserve inventory units;
• determining, by the processor, remaining inventory units based on previously allocated inventory units,
• wherein an incremental value of revenue from each inventory utilization type is optimized and at least ratings for the previously allocated inventory units assigned to the promotion inventory utilization type is increased, and
• wherein the previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on a difference in a demand value of an estimated inventory units forecasted for an upcoming specified duration and an actual value of the inventory units for a current duration;
• and
• communicating, by the processor, a schedule of at least one channel to a user device via a network based on the remaining inventory units and each inventory utilization type.

A non-transitory computer-readable medium having stored thereon, computer-implemented instructions for causing at least one processor to execute operations, the operations comprising:

• determining reserve inventory units required for each of a plurality of promotional campaigns that corresponds to a promotion inventory utilization type for a specified upcoming time-frame;
• allocating inventory units from a defined amount of inventory units among each inventory utilization type based on at least one of input parameters to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame,
• wherein an initial allocation of inventory units for the promotion inventory utilization type is done based on the reserve inventory units;
• determining remaining inventory units based on previously allocated inventory units,
• wherein an incremental value of revenue from each inventory utilization type is optimized and at least ratings for the previously allocated inventory units assigned to the promotion inventory utilization type is increased, and
• wherein the previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on a difference in a demand value of an estimated inventory units forecasted for an upcoming specified duration and an actual value of the inventory units for a current duration;
• and
• communicating, via a network, a schedule of at least one channel to a user device based on the remaining inventory units and each inventory utilization type.