A system and method to detect counterfeit products

A system (100) to detect counterfeit products, said system (100) comprising:

• a first scanner (102) installed on a production line, said first scanner (102) configured to scan images of visual codes printed on products manufactured and packaged on said production line, said scanner further configured to assign product details to the visual code of each of said products;
• an application (132) loaded in a user device (114), said application (132) configured to facilitate a user associated with said user device (114) to scan said visual code, and further configured to re-direct the user to an encoded URL to view said product details, said application (132) configured to capture and transmit a browser ID and location data of said user device (114), said application (132) further configured to facilitate the user to provide at least one input corresponding to a set of pre-defined questions to ascertain whether or not said product is authentic;
• and
• a server (110) configured to store said product details and cooperate with said first scanner (102) to facilitate assignment of said product details to said visual codes, said server (110) configured to cooperate with said user devices (114) to receive and store said browser ID and location data associated with scanning of visual codes on said products and said user inputs, said server (110) further configured to derive a plurality of scanning indices associated with each of said products based on said received browser ID and location data and identify whether or not said products are counterfeit, based on said scanning indices and said user inputs.