Display apparatus and control method thereof

A method of controlling a display apparatus comprising a display comprising a plurality of display modules and a timing controller (T-CON) corresponding to each of the plurality of display modules, the method comprising:

• receiving content from each of a plurality of source devices in a multi-view mode;
• and
• displaying the received content through different regions on the display,
• wherein the displaying the received content comprises:
• identifying a first frame rate of the first content displayed in a first region among the different regions;
• and
• controlling the T-CON corresponding to the at least one display module among the plurality of T-CONs to operate the at least one display module included in the first region among the plurality of display modules at the identified first frame rate.

A display apparatus comprising:

• a display comprising a plurality of display modules, the plurality of display modules comprising a first display module and a second display module;
• a timing controller;
• a communication interface;
• and
• one or more processors configured to, based on content received from a plurality of source devices through the communication interface in a multi-view mode, control the display to display the received content through different regions on the display,
• identify a first frame rate of first content received from a first source device and a second frame rate of second content received from a second source device,
• control the timing controller to control the first display module to operate at the first frame rate, and
• control the timing controller to control the second display module to operate at the second frame rate.