Attention Tracking of a Crowd

A system for attention tracking of a crowd, including a memory for storing computer-readable program code and a processor for executing the computer-readable program code, the system comprising:

• an image receiving component for receiving captured images of at least a subset of a crowd at a live activity at multiple defined points in time with the captured images including heads of members of the crowd;
• an orientation determining component for determining the orientation of at least some of the heads in the captured images;
• a head classification component for classifying at least some of the heads in the captured images as having a gaze direction towards one of multiple defined areas of interest based on the orientation of each head;
• an event data component for receiving timestamped data of events during the live activity from other sources;
• and
• a displaying component for displaying analysis of the classifications over time in combination with the events.

A computer program product for attention tracking of a crowd, the computer program product comprising a computer readable storage medium having stored program instructions, the program instructions executable by a processor to cause the processor to:

• receive captured images of at least a subset of a crowd at a live activity at multiple defined points in time with the captured images including heads of members of the crowd;
• determine the orientation of at least some of the heads in the captured images;
• classify at least some of the heads in the captured images as having a gaze direction towards one of multiple defined areas of interest based on the orientation of each head;
• receive timestamped data of events during the live activity from other sources;
• and
• display analysis of the classifications over time in combination with the events.