Continuous rewarded feedback system and method to improve ad targeting on a mobile device
AssigneePLAY2PAY, INC., a Delaware Corporation
InventorsBRIAN J. BOROFF, TOM WICKY, JEFFREY TOEWE, RICHARD KANE
Life of this patent
Estimating the term…
Abstract
A system and method including a downloadable application which forces to view targeted advertisements on their mobile device in order to gain access to use of the mobile device. The ads appear on a lock screen of the mobile device upon powering up or waking up of the mobile device. The user can take one of several actions with respect to the displayed ad and upon such action screen is unlocked and the user is provided with full function of the mobile device. The user can be incented for each action through the accumulation of points which can be used towards paying the user's phone bill or for receiving another reward.
Claims19
A method for causing a user to view and interact with a displayed content on a locked screen of a mobile device of the user, comprising the steps of:
- automatically presenting and displaying, by an application software running on a mobile device, an interactive full screen electronic content on a locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;
- maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the electronic content;
- associating the plurality of preconfigured electronic functions directly concerning and related to the displayed electronic content to also unlock the screen when performed by the user;
- and
- unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device.
A method for causing a user to view and interact with a displayed content on a locked screen of a mobile device of the user, comprising the steps of:
- running an application software on a mobile device which is in communication with one or more servers for displaying an interactive full screen electronic content on a locked display screen of the mobile device upon powering up or waking up the mobile device and which prevents normal operation of the mobile device when powering up or waking up of the mobile device;
- receiving the interactive electronic content by the mobile device;
- automatically presenting and displaying, by the application software, the full screen electronic content on the locked display screen of the mobile device as the initial presentation on the locked display screen upon powering up or waking up of the mobile device and prior to any user identification being entered or received by the mobile device or other functions being launched or executed at an operating system level for the mobile device;
- maintaining the screen of the mobile device locked until the user performs one of a plurality of preconfigured electronic functions on the mobile device directly concerning and related to the electronic content;
- associating the plurality of preconfigured electronic functions directly concerning and related to the displayed electronic content to also unlock the screen when performed by the user;
- and
- unlocking the screen of the mobile device by the application software only after the user performs one of the plurality of preconfigured electronic functions on the mobile device
Dependencies are inferred from the claim text.