# US 2023/0057073 A1 · Augmented Reality Platform for Fan Engagement

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- Number: US 2023/0057073 A1
- Document ID: US20230057073A1
- Status: Published application
- Kind: A1
- Application number: 17/408,400
- Filed: 2021-08-21
- Published: 2023-02-23
- Earliest claimed: 2021-08-21
- Inventors: Laron A. Walker
- Web page: https://patentgrep.com/patent/US20230057073A1

## CPC

- G06T 19/006: {Mixed reality (object pose determination, tracking or camera calibration for mixed reality G06T7/00)}
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 30/0241: Advertisements
- G06T 7/70: Determining position or orientation of objects or cameras (camera calibration G06T7/80)
- G06T 13/205: {driven by audio data}
- G06T 13/40: of characters, e.g. humans, animals or virtual beings
- G06T 13/80: Two-dimensional [2D] animation, e.g. using sprites
- G06T 19/20: Editing of three-dimensional [3D] images, e.g. changing shapes or colours, aligning objects or positioning parts
- G06T 2219/024: Multi-user, collaborative environment
- G06T 2219/2016: Rotation, translation, scaling
- G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

An augmented reality platform that enables fan engagement and new media opportunities is disclosed. The invention is comprised of a mobile device software application (app) leveraging augmented reality (AR), artificial intelligence (AI) and a cloud network. Users select on-screen character avatars and dance songs from pre-defined categories within the app and then begin dancing and recording themselves with the app. The app transfers user movements and their local environment to the app. AI algorithms sync user movements to the avatar along with their background (using AR) and users can see themselves dancing in character on their mobile device. Users can share avatar dances with friends and compete with each other in dance contests in real time with virtual currency rewards. Advertisers can also participate in the app and share advertisements, logos as well as promote merchandise to the users.

## Claims

### Claim 1

A non-transitory computer readable medium including computer readable instructions that, when executed by a computer, cause the computer to:
a) provide an augmented reality platform having on-screen character avatars with movements which are synced with a user's dance movements;
b) provide a video recording of the user and an environment background as the user performs dance movements;
c) provide dance songs for the user to perform dance movements to;
d) cause on-screen character avatars to be positioned in the environment background on the video recording; and
e) provide stock dance movements that are synced to dance song beats.

### Claim 2 (depends on 1)

The non-transitory computer readable medium of claim 1, wherein:
a) the instructions cause the computer to provide the augmented reality platform having on-screen character avatars with movements which are synced with the user's dance movements with the use of artificial intelligence algorithms;
b) the instructions cause the computer to position on-screen avatars to be in the environment background with the use of augmented reality algorithms;
c) the instructions cause the computer to allow users to apply songs and dances to on-screen character avatars;
d) the instructions cause the computer to allow users to change on-screen character avatars' features;
e) the instructions cause the computer to sync on-screen character avatar's movements with dance song beats; and
the instructions cause the computer to clip songs into smaller sub minute intervals.

### Claim 3

A method for generating video dance recordings comprised of the following steps:
a) logging into a server;
b) downloading and installing a software application;
c) selecting an on-screen character avatar;
d) selecting a dance song;
e) scanning an environment background;
f) waiting for a countdown;
g) recording a dancing event;
h) uploading the dance event to a cloud network;
i) extracting user dance movement into a video dance recording;
j) building a choreography archive;
k) establishing a block chain and a NFT;
l) streaming a video dance recording back to a user;
m) allowing users to apply dances to existing on-screen character avatars in their real world environments with resizing and scaling capabilities to match the scale of the environment background; and
n) playing the video dance recording.

### Claim 4 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the scanning the background environment includes the step of using a mobile device's existing camera.

### Claim 5 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the recording the dance event includes the step of using the mobile device's existing camera.

### Claim 6 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the transferring user motions onto on-screen character avatars includes the step of using AI algorithms.

### Claim 7 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the resizing the on-screen avatar to match the scale of the environment background includes the step of using fingers on the existing mobile device's screen.

### Claim 8 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the selecting an on-screen character avatar can also include the step of uploading custom on-screen character avatars.

### Claim 9 (depends on 3)

The method for generating video dance recordings of claim 3, wherein the recording the dance event includes the step of detecting if a person is in frame using a pose detection algorithm.

### Claim 10

A method for generating dance challenges comprising the following steps:
a) recording a dance event;
b) receiving a shareable link;
c) observing potential friends within the area;
d) sharing the video dance recording;
e) tracking shares and likes of the video dance recording; and
f) receiving participation notifications.

### Claim 11 (depends on 10)

The method for generating dance challenges of claim 10, wherein the recording a dance event includes the step of using an existing mobile device's onboard camera and uploading the dance event to the cloud network.

### Claim 12 (depends on 10)

The method for generating dance challenges of claim 10, wherein the observing potential users within the area includes the step of using the existing mobile device's geo location function.

### Claim 13 (depends on 10)

The method for generating dance challenges of claim 10, wherein the sharing the video dance recording includes the step of sending the sharable links, on-screen character avatars and video dance recording files with friends and on popular social media websites and selling said video dance recordings with virtual currency.

### Claim 14 (depends on 10)

The method for generating dance challenges of claim 10, wherein the tracking shares and likes of the video dance recording includes the step of using block chain ledgers.

### Claim 15 (depends on 10)

The method for generating dance challenges of claim 10, wherein the receiving participation notifications includes the step of unlocking dance challenges when an established geofence detects another user in the vicinity of said geofence.
