Portable multi-purpose audience measurement systems, apparatus and methods
AssigneeThe Nielsen Company (US), LLC
InventorsDavid Howell Wright, Arun Ramaswamy, Dan Nelson, Glen Vilches
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Abstract
Example apparatus disclosed herein are to cause meter software to be provided to a compute device, the meter software executable by the compute device to monitor use of the compute device associated with presentation of media. Disclosed example solutions are also to collect demographic data of a user associated with the compute device, the demographic data collected from a source different from the compute device. Disclosed example solutions are further to obtain meter data from the compute device, the meter data generated by the meter software, and associate the meter data with the demographic data.
Claims21
An apparatus comprising:
- memory;
- computer readable instructions;
- and
- at least one processor to execute the computer readable instructions to at least:
- cause meter software to be provided to a compute device, the meter software executable by the compute device to monitor use of the compute device in association with a presentation of media;
- obtain demographic data of a user associated with the compute device, the demographic data from a source different from the compute device;
- obtain meter data from the compute device, the meter data generated by the meter software;
- and
- associate the meter data with the demographic data.
At least one storage device comprising computer readable instructions that, when executed, cause at least one processor to at least:
- cause meter software to be provided to a first compute device, the meter software executable by the first compute device to monitor media presentation related activities of the first compute device;
- obtain demographic data of a user associated with the first compute device, the demographic data from a second compute device different from the first compute device;
- obtain meter data from the first compute device, the meter data generated by the meter software;
- and
- associate the meter data with the demographic data.
A method comprising:
- providing meter software to a compute device, the meter software executable by the compute device to monitor use of the compute device in association with a presentation of media;
- obtaining, by executing an instruction with processor circuitry, demographic data of a user associated with the compute device, the demographic data from a source different from the compute device;
- receiving meter data from the compute device, the meter data generated by the meter software;
- and
- associating, by executing an instruction with the processor circuitry, the meter data with the demographic data.
Dependencies are inferred from the claim text.