# US 2022/0284455 A1 · Purchasing analysis system, purchasing analysis method, and computer program

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- Number: US 2022/0284455 A1
- Document ID: US20220284455A1
- Status: Published application
- Kind: A1
- Application number: 17/680,473
- Filed: 2022-02-25
- Published: 2022-09-08
- Earliest claimed: 2021-03-03
- Assignees: Shirushi Inc.
- Applicants: Shirushi Inc.
- Inventors: Hideoki NAGAI; Yoshiro SHIMODA; Hiroto TAKENO
- Web page: https://patentgrep.com/patent/US20220284455A1

## CPC

- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

In order to analyze the purchasing situation from the various kinds of information regarding the products sold on the mall style shopping site, a purchasing analysis system for analyzing purchase status of a target product sold on a mall style shopping site has a trading history acquisition unit acquiring information related to a trading history of the target product on the mall style shopping site. The system also has an advertising information acquisition unit acquiring advertising indicators of the target product. Further, the system has an output unit displaying the information related to the trading history and the advertising indicators on a same time axis.

## Claims

### Claim 1

A purchasing analysis system for analyzing purchase status of a target product sold on a mall style shopping site, the system comprising:
a trading history acquisition unit acquiring information related to a trading history of the target product on the mall style shopping site;
an advertising information acquisition unit acquiring advertising indicators of the target product; and
an output unit displaying the information related to the trading history and the advertising indicators on a same time axis.

### Claim 2 (depends on 1)

The purchasing analysis system according to claim 1, wherein the advertising information acquisition unit acquires the advertising indicators at the same time as a timing of acquiring the information related to the trading history by the trading history acquisition unit.

### Claim 3 (depends on 1)

The purchasing analysis system according to claim 1, further comprising
an attention level information acquisition unit acquiring numbers of searches for information related to the target product on search engines or numbers of posts by general consumers with times of Day as an indicator of an attention level of the target product on the Internet;
wherein the output unit displays the attention level and the information included in the trading history on a same time axis.

### Claim 4 (depends on 3)

The purchasing analysis system according to claim 3, wherein the output unit displays the attention level and the advertising indicators on a same time axis.

### Claim 5 (depends on 3)

The purchasing analysis system according to claim 3, wherein the attention level information acquisition unit acquires the attention level of various words corresponding to the target products and calculates the attention level for each of the various words.

### Claim 6 (depends on 1)

The purchasing analysis system according to claim 1, wherein the output unit displays sales amount of the target product for each region based on information of a residential area of a purchaser of the target product included in the trading history.

### Claim 7 (depends on 1)

The purchasing analysis system according to claim 1, further comprising an analyzer analyzing purchase status of the target product based on at least the trading history and the advertising indicators;
wherein the analyzer calculates an advertisement cost effectiveness of the target product based on the trading history and the advertising indicators.

### Claim 8 (depends on 7)

The purchasing analysis system according to claim 7, further comprising an advertising information storage storing advertisement of the target product;
wherein the advertising information storage stores the advertisement in association with the campaign to which the advertisement belongs, and
the analyzer extracts the advertising indicators and calculates an advertisement cost effectiveness of the target product for each of the campaign.

### Claim 9

A purchasing analysis system for analyzing purchase status of a target product sold on a mall style shopping site, the system comprising:
a purchase screen information acquisition unit periodically acquiring purchase screen information displayed on a purchaser terminal by a mall management server managing the mall style shopping site; and
an output unit notifies a user terminal when a change on the purchase screen is detected.

### Claim 10

A purchasing analysis method where a computer analyzes purchase status of a target product sold on a mall style shopping site, the method comprising to execute steps of:
acquiring information related to a trading history of the target product on the mall style shopping site;
acquiring advertising indicators of the target product; and
displaying the information related to the trading history and the advertising indicators on a same time axis.

### Claim 11

A purchasing analysis method where a computer analyzes purchase status of a target product sold on a mall style shopping site, the method comprising to execute steps of:
periodically acquiring purchase screen information displayed on a purchaser terminal by a mall management server managing the mall style shopping site; and
notifying a user terminal when a change on the purchase screen is detected.

### Claim 12

A non-transitory computer-readable storage medium that stores a computer-executable program for analyzing purchase status of a target product sold on a mall style shopping site, the program comprising:
instructions for acquiring information related to a trading history of the target product on the mall style shopping site;
instructions for acquiring advertising indicators of the target product; and
instructions for displaying the information related to the trading history and the advertising indicators on a same time axis.

### Claim 13

A non-transitory computer-readable storage medium that stores a computer-executable program for analyzing purchase status of a target product sold on a mall style shopping site, the program comprising:
instructions for periodically acquiring purchase screen information displayed on a purchaser terminal by a mall management server managing the mall style shopping site; and
instructions for notifying a user terminal when a change on the purchase screen is detected.
