Device for providing personalized advertisement

Abstract

There is provided a device for providing personalized advertisements, the device including: a communicator; a personalized playlist processor configured to perform: (a) receiving a playlist of content from a system for providing the content through streaming; and (b) generating a personalized playlist including a uniform resource identifier (URI) of personalized advertising content based on the playlist; a content processor configured to receive the content and the personalized advertising content through the communicator using the personalized playlist, perform signal processing on the content and the personalized advertising content, and provide the content and the personalized advertising content; and a controller configured to control operations of the communicator, the personalized playlist processor, and the content processor.

Dependencies are inferred from the claim text.