System and method analyzing actual behavior of website visitors

A method of analyzing website visitor behavior, comprising:

• analyzing, by a server, a plurality of website visitor recordings associated with a plurality of visits to a website of a plurality of users;
• determining a plurality of routes taken within the website by the plurality of users based on the plurality of website visitor recordings, each route of the plurality of routes including a chronological sequence of user interactions with a plurality of website elements included on the website;
• associating each of the plurality of website elements with respective labels;
• determining sets of equivalent labels in the respective labels;
• dividing the plurality of routes into a plurality of clusters based on the sets of equivalent labels;
• and
• outputting the plurality of clusters for display on a client device.

A non-transitory computer readable medium having stored thereon instructions, when executed by a processor, causes the processor to perform operations comprising:

• analyzing, by a server, a plurality of website visitor recordings associated with a plurality of visits to a website of a plurality of users;
• determining a plurality of routes taken within the website by the plurality of users based on the plurality of website visitor recordings, each route of the plurality of routes including a chronological sequence of user interactions with a plurality of website elements included on the website;
• associating each of the plurality of website elements with respective labels;
• determining sets of equivalent labels in the respective labels;
• dividing the plurality of routes into a plurality of clusters based on the sets of equivalent labels;
• and
• outputting the plurality of clusters for display on a client device.

A system comprising:

• a processing circuitry;
• and
• memory, the memory containing instructions that, when executed by the processing circuitry, causes the system to perform operations comprising:
• analyzing, by a server, a plurality of website visitor recordings associated with a plurality of visits to a website of a plurality of users;
• determining a plurality of routes taken within the website by the plurality of users based on the plurality of website visitor recordings, each route of the plurality of routes including a chronological sequence of user interactions with a plurality of website elements included on the website;
• associating each of the plurality of website elements with respective labels;
• determining sets of equivalent labels in the respective labels;
• dividing the plurality of routes into a plurality of clusters based on the sets of equivalent labels;
• and
• outputting the plurality of clusters for display on a client device.