Methods and apparatus for recommending tailored wellness activities based upon non-wellness-related data

A computer system for recommending wellness activities based upon non-wellness-related data, the system comprising:

• a data miner configured to access non-wellness-related data for a person from a datastore;
• a propensity model configured to process the data to determine a propensity score, wherein the propensity score represents a likelihood that the person would perform a wellness activity;
• an activity identifier configured to, when the propensity score satisfies a condition, identify a wellness activity related to an aspect of the data;
• and
• a network interface configured to communicate information regarding the wellness activity to the person.

A non-transitory computer-readable storage medium comprising instructions that, when executed by one or more processors, cause a system to:

• access non-wellness-related data for a person from a datastore;
• process the data to determine a propensity score, wherein the propensity score represents a likelihood that the person would perform a wellness activity;
• when the propensity score satisfies a condition, identify a wellness activity related to an aspect of the data;
• and
• communicate information regarding the wellness activity to the person.