Methods and apparatus for efficient execution of modules

A non-transitory computer readable medium comprising instructions that, when executed, cause processor circuitry to at least:

• generate a first module identifier of a first module, the first module having been instantiated by first instructions at least one of embedded in or linked by a first advertisement on a webpage, the first module to monitor presentation of the first advertisement on the webpage;
• load monitoring instructions structured to execute webpage monitoring functions to be utilized by the first module;
• communicate the first module identifier to an application message interface for retrieval by the monitoring instructions;
• and
• determine that a second module has communicated a second module identifier to the application message interface, the second module having been instantiated by second instructions at least one of embedded or linked by a second advertisement on the webpage and, in response to the determining that the second module identifier has been communicated:
• prevent the second module from loading the monitoring instructions;
• and
• communicate, via the first module, the second module identifier to the application message interface for retrieval by the monitoring instructions to instruct the monitoring instructions to communicate with the second module.

A method comprising;

• generating, by a first module executing on a processor, a first module identifier, the first module having been instantiated by first instructions at least one of embedded in or linked by a first advertisement on a webpage, the first module to monitor presentation of the first advertisement on the webpage;
• loading, by the first module executing on the processor, monitoring instructions structured to execute webpage monitoring functions to be utilized by the first module;
• communicating the first module identifier to an application message interface for retrieval by the monitoring instructions;
• determining, with the first module executing on the processor, that a second module having a second module identifier has communicated the second module identifier to the application message interface, the second module having been instantiated by second instructions at least one of embedded or linked by a second advertisement on the webpage;
• and
• in response to the determining:
• preventing the second module from loading the monitoring instructions;
• and communicating, by the first module executing on the processor, the second module
• identifier to the application message interface for retrieval by the monitoring instructions to instruct the monitoring instructions to communicate with the second module.