Methods and systems for video game live streaming
AssigneeBidstack Group PLC
InventorsJevgenijs Fokins, Francesco Petruzzelli, Arvids Kokins
Life of this patent
Estimating the term…
Abstract
Ad servers, live streaming systems and user devices that provide complementary advertisements to the viewers of live stream broadcasts are provided. The complementary advertisements relate to or complement an in-game advertisement present in the live streams. This allows for advertisements and advertising campaigns that are better targeted, more effective, and more easily monitored. Advertisements that are served may be better targeted, more effective and interactive. Techniques presented herein may reduce the computer resources required for advertising and increase public safety, for example, by avoiding children and minors being served advertisements for age restricted products.
Claims22
A computer implemented method performed by an ad server, the method comprising:
- receiving, using a processor, from a live streaming system a notification informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- identifying, using the processor, an asset of a complementary advertisement which relates to the in-game advertisement based on the data in the notification;
- and
- providing, using the processor, the asset to the live streaming system, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
An ad server comprising:
- a memory storing a plurality of instructions;
- and
- a processor configured to access the memory, the processor further configured to execute the plurality of instructions to at least:
- receive from a live streaming system a notification informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- identify an asset of a complementary advertisement which relates to the in-game advertisement based on the data in the notification;
- and
- provide the asset to the live streaming system, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
A non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to at least:
- receive from a live streaming system a notification informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- identify an asset of a complementary advertisement which relates to the in-game advertisement based on the data in the notification;
- and
- provide the asset to the live streaming system, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
A computer implemented method performed by a live streaming system comprising:
- sending, using a processor, a notification to an ad server informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- receiving, using the processor, an asset of a complementary advertisement which relates to the in-game advertisement;
- and
- providing, using the processor, the asset to the user device, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
A live streaming system comprising:
- a memory storing a plurality of instructions;
- and
- a processor configured to access the memory, the processor further configured to execute the plurality of instructions to at least:
- send a notification to an ad server informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- receive an asset of a complementary advertisement which relates to the in-game advertisement;
- and
- provide the asset to the user device, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
A non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to at least:
- send a notification to an ad server informing the ad server of a live stream being broadcast or to be broadcast by the live streaming system to a user device, the live stream comprising video of game play from a video game and an in-game advertisement, the live stream comprising video of game play from a video game and an in-game advertisement,
- wherein the notification comprises data associated with the live stream;
- receive an asset of a complementary advertisement which relates to the in-game advertisement;
- and
- provide the asset to the user device, such that the live stream may be presented to a viewer together with a complementary advertisement comprising the asset.
Dependencies are inferred from the claim text.