Advertising method and apparatus for generating advertising strategy
AssigneeKakao Corp.
InventorYong Wan GIM
Life of this patent
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Abstract
Example embodiments relate to an advertising method and apparatus for generating advertising strategy. The advertising method according to an example embodiment includes acquiring at least one keyword regarding an advertiser, acquiring time series data of a search volume of the keyword, acquiring a trend of the search volume, based on the time series data of the search volume, extracting a search volume corresponding to a present time from the time series data of the search volume, determining whether the search volume corresponding to the present time deviates from the trend of the search volume, and generating an advertisement executing strategy to change attribute information of the advertisement for an advertiser, based on the determination result.
Claims20
An advertising method performed in a processor, comprising:
- acquiring at least one keyword regarding an advertiser;
- acquiring time series data of a search volume of the keyword;
- acquiring a trend of the search volume, based on the time series data of the search volume;
- extracting a search volume corresponding to a present time from the time series data of the search volume;
- determining whether the search volume corresponding to the present time deviates from the trend of the search volume;
- and
- generating an advertisement executing strategy to change attribute information of the advertisement, based on the determination result.
An advertising apparatus, comprising:
- at least one processor configured to acquire at least one keyword regarding an advertiser, acquire time series data of a search volume of the keyword, acquire a trend of the search volume, based on the time series data of the search volume, extract a search volume corresponding to a present time from the time series data of the search volume, determine whether the search volume corresponding to the present time deviates from the trend of the search volume, and generate an advertisement executing strategy to change attribute information of the advertisement, based on the determination result.
Dependencies are inferred from the claim text.