Display unit with an identification element suitable for presenting one or more products

A sales display unit adapted to present one or several product(s) and to advertise the product(s) at a point of sale, the display unit comprising at least one module for presenting at least one set of products, the display unit comprising a frame, at least one processing unit comprising a processor and a memory, the module comprising:

• optionally a reserve containing a stock of said set of products,
• a receptacle mounted on the frame and comprising a detection member, and
• a product support comprising an identification member representative of the product support, the product support being movable between an uninstalled position, in which the product support is away from the receptacle, and an installed position, in which the product support is received in the receptacle,
• the detection member 68 being adapted to cooperate with the identification member, when the product support is in the installed position, in order to identify the product support, and to send to the processing unit information representative of the identified product support being in the installed position,
• the memory comprising information which, when executed by the processor, causes the processing unit to send information contained in the memory to a server via a network, and/or to a screen of the display unit, the information sent relating to at least the set of products associated with the identified product support.