Advertisement service device and method for operating same
AssigneeSK Planet Co., Ltd.
InventorJin Ho JEON
Life of this patent
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Abstract
The present disclosure proposes a device for executing an advertisement service and a method for operating the same, for providing a targeted advertisement according to an advertisement execution condition determined for a terminal on the basis of scanning data obtained by scanning wireless local area networks (WLANs) (for example, Wi-Fi) in an addressable TV advertisement environment. The present disclosure also proposes a device for executing an advertisement service for providing a targeted advertisement for a combination of member terminals and visitor terminals located within a home in an addressable TV advertisement environment.
Claims16
A device for executing an advertisement service, the device comprising:
- a generator configured to classify scanning data obtained by scanning wireless local area networks (WLANs) by a terminal for each of monitored time periods, and generate a clustering data set for each monitored time period;
- and
- a selector configured to, based on a data change amount identified for each of the clustering data sets, select a clustering data set having a smallest data change amount as a data set to be analyzed, which matches a specific place in which a set-top box is installed.
A method for operating an advertisement service device, the method comprising:
- classifying scanning data obtained by scanning wireless local area networks (WLANs) by a terminal for each of monitored time periods, and generating a clustering data set for each monitored time period;
- and
- selecting, based on a data change amount identified for each of the clustering data sets, a clustering data set having a smallest data change amount as a data set to be analyzed, which matches a specific place in which a set-top box is installed.
A device for executing an advertisement service, the device comprising:
- a discriminator configured to divide terminals of which locations are identified within a home into a member terminal corresponding to a terminal possessed by a member of the home and a visitor terminal corresponding to a terminal possessed by a visitor to the home;
- a determiner configured to determine a familiarity degree between the member terminal and the visitor terminal;
- and
- a provider configured to select and provide a targeted advertisement based on a combination of member terminals and visitor terminals according to a result of the determination of the familiarity degree.
Dependencies are inferred from the claim text.