Dynamic display of route related content during transport by a vehicle

A system, comprising:

• a computing device;
• a network interface;
• non-transitory computer readable memory having program instructions stored thereon that when executed by the computing device cause the computing device to:
• receive over a wireless network compatible with Hypertext Transfer Protocol (HTTP), HTTP Secure (HTTPS), Message Queue Telemetry Transport (MQTT), or Constrained Application Protocol (CoAP), via the network interface, a ride request from an application hosted on a device of a user, the ride request comprising a pickup location and a destination;
• determine that the user has been picked up by a vehicle based a data received over the wireless network via the network interface;
• access a route configured to navigate the vehicle from a pickup location of the user to a user-specified destination;
• transmit over the wireless network route data corresponding to the route to a device associated with the vehicle, the route data configured to navigate the vehicle from the pickup location of the user to the user-specified destination;
• access a content interaction history for the user;
• access destination characteristics data;
• generate, using a learning engine, a geofence about the destination based at least in part on the content interaction history for the user and the destination characteristics data;
• identify one or more establishments within the generated geofence about the destination generated using the learning engine;
• select a first item of content based at least in part on the identification of one or more establishments within the geofence about the destination and the content interaction history for the user;
• determine when the first item of content is to be displayed to the user;
• transmit over the wireless network the selected first item of content to the user device;
• display the selected first item of content using the application hosted on the user device at a time corresponding to the determination as to when the first item of content is to be displayed to the user;
• generate sensor data indicative of ride quality while the vehicle is traversing the route using one or more sensors comprising at least one of:
• an accelerometer,
• a tilt sensor,
• a brake sensor,
• a speed sensor, or
• a shock absorber sensor;
• determine whether the ride quality has a first ride quality characteristic;
• and
• at least partly in response to determining that the ride quality has the first ride quality characteristic, cause a second item of content to be transmitted to the user device and displayed by the user device.

Non-transitory computer readable memory having program instructions stored thereon that when executed by a computer system device cause the computer system to performing operations comprising:

• receive over a wireless network compatible with Hypertext Transfer Protocol (HTTP), HTTP Secure (HTTPS), Message Queue Telemetry Transport (MQTT), or Constrained Application Protocol (CoAP) a ride request from an application hosted on a device of a user, the ride request comprising a pickup location and a destination;
• determine that a user is being transported by a vehicle using information received over the wireless network;
• access a route configured to navigate the vehicle from a pickup location of the user to a user-specified destination;
• transmit over the wireless network route data corresponding to the route to a device associated with the vehicle, the route data configured to navigate the vehicle from the pickup location of the user to the user-specified destination;
• access a content interaction history for the user;
• access destination characteristics data;
• generate, using a learning engine, a geofence about the destination based at least in part on the content interaction history for the user and the destination characteristics data;
• identify one or more establishments within the generated geofence, generating using the learning engine, about the destination;
• select a first item of content based at least in part on the identification of one or more establishments within the geofence about the destination;
• determine when the first item of content is to be displayed to the user;
• cause the selected first item of content to be transmitted to the user device;
• display the selected first item of content using the application hosted on the user device at a time corresponding to the determination as to when the first item of content is to be displayed to the user;
• generate sensor data indicative of ride quality while the vehicle is traversing the route using or more sensors comprising at least one of:
• an accelerometer,
• a tilt sensor,
• a brake sensor,
• a speed sensor, or
• a shock absorber sensor
• determine whether the ride quality has a first ride quality characteristic;
• and
• at least partly in response to determining that the ride quality has the first ride quality characteristic, cause A second item of content to be transmitted to the user device and displayed by the user device.