Control System Based on Viewable Attention

A system comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:
• receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction;
• responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a recipient to the content:
• determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed viewable attention of the content provided to the recipient;
• determining a predicted total viewable attention for the time window, the predicted total viewable attention comprising an estimate of all viewable advertising content which will be provided to the recipient in the time window;
• determining a proportional predicted total viewable attention by multiplying the predicted total viewable attention by the proportional exposure cap;
• determining the difference between the proportional predicted total viewable attention and the consumed viewable attention;
• and
• responsive to the proportional predicted total viewable attention being greater than the consumed viewable attention:
• sending a first response to the advertising platform comprising instructions to provide the content to the recipient.