Information processing apparatus, support system, and control method
AssigneeSony Group Corporation
InventorsKENJI HISANAGA, MASAHIRO OTSUKA, KENICHI SETA, AKIKO HORIKOSHI
Life of this patent
Estimating the term…
Abstract
An information processing apparatus (200) includes a storage unit (240) that stores therein provision information (D1) including a provision condition for advertising for a product in a content, and a control unit (250) that estimates purchase intent on the product on the basis of a reaction of a user to the advertising for the product using the content if the provision condition indicated by the provision information (D1) is met. The control unit (250) associates intent information (D2), which indicates that it is estimated that the user has the purchase intent on the product, with the provision information (D1).
Claims17
An information processing apparatus comprising:
- a storage unit that stores therein provision information including a provision condition for advertising for a product in a content;
- and
- a control unit that estimates purchase intent on the product on the basis of a reaction of a user to the advertising for the product using the content if the provision condition indicated by the provision information is met, wherein
- the control unit associates intent information with the provision information, the intent information indicating that it is estimated that the user has purchase intent on the product.
A support system comprising:
- a first apparatus that provides provision information including a provision condition for a content of advertising for a product;
- and
- an information processing apparatus, wherein
- the information processing apparatus includes
- a storage unit that stores therein the provision information provided by the first apparatus;
- and
- a control unit that estimates purchase intent on the product on the basis of a reaction of the user to the advertising for the product using the content if the provision condition indicated by the provision information is met, and
- the control unit associates intent information with the provision information, the intent information indicating that it is estimated that the user has the purchase intent on the product.
A control method implemented by an information processing apparatus including a storage unit that stores therein provision information including a provision condition for advertising for a product in a content, the control method comprising:
- estimating purchase intent on the product on the basis of a reaction of a user to the advertising for the product using the content if the provision condition indicated by the provision information is met;
- and
- associating intent information with the provision information, the intent information indicating that it is estimated that the user has the purchase intent on the product.
Dependencies are inferred from the claim text.