Systems and methods for segmenting consumer populations based on behavior motivation data

A system comprising:

• a memory;
• and
• a processor configured to (a) identify a population of electronic devices, (b) select a first electronic device of the population of electronic devices, (c) receive a set of digital points of interest associated with the first electronic device, (d) determine, for each digital point of interest in the set of digital points of interest, at least one behavioral intent indicator associated with each digital point of interest in the set of digital points of interest, (e) assign, for each digital point of interest in the set of digital points of interest, at least one persona based on the at least one behavioral intent indicator, (f) determine a dominant persona of a user of the first electronic device based on aggregating and analyzing the personas assigned to each digital points of interest in the set of digital points of interest, and (g) generate a marketing report providing marketing recommendations or strategies for marketing to the user of the first electronic device based on data associated with the dominant persona,
• wherein each behavioral intent indicator is data indicating a motivational or behavior-based classifier explaining why a person would access a selected digital point of interest.

A method comprising:

• identifying a population of electronic devices;
• selecting a first electronic device of the population of electronic devices;
• receiving a set of digital points of interest associated with the first electronic device;
• determining a dominant persona of a user of the first electronic device based on analyzing each digital points of interest in the set of digital points of interest;
• and
• generating a marketing report providing marketing recommendations or strategies for marketing to the user of the first electronic device based on data associated with the dominant persona.