Method and system for automated targeted polling via an e-commerce promotions platform

A computer-implemented method, the method comprising:

• configuring, via a creation user interface, a graphical user interface (GUI) for presenting a plurality of questions for a promotional activity, wherein:
• each question of the plurality of questions is associated with one or more graphical elements,
• the one or more graphical elements are selected from a plurality of graphical elements, and
• the plurality of graphical elements comprise graphical elements for a poll class, a poll category, a poll status, a question type, and a question format;
• selecting one or more graphical elements of the GUI to filter the plurality of questions according to the question format, wherein the question format comprises a format for questions with images, a format for questions with videos, and a format for questions with write-in responses;
• receiving a request to participate in the promotional activity, from a communication device of a consumer;
• in response to receiving the request to participate, selecting one or more questions from the plurality of questions, wherein the selection of the one or more questions is performed according to personal information of the consumer stored in a loyalty program;
• collecting, via the communication device of the consumer, any responses of the consumer to the one or more questions;
• and
• delivering, to a third party, responses of the consumer to the one or more questions.

A computer-implemented system, the system comprising:

• a creation user interface configured to generate a graphical user interface (GUI) for presenting a plurality of questions, wherein:
• each question of the plurality of questions is associated with one or more graphical elements,
• the one or more graphical elements are selected from a plurality of graphical elements, and
• the plurality of graphical elements comprise graphical elements for a poll class, a poll category, a poll status, a question type, and a question format;
• one or more graphical elements of the GUI configured to filter the plurality of questions according to the question format, wherein the question format comprises a format for questions with images, a format for questions with videos, and a format for questions with write-in responses;
• and
• an interface for receiving a request to participate in a promotional activity, from a communication device of a consumer, wherein:
• in response to receiving the request to participate, one or more questions are selected from the plurality of questions,
• the selection of the one or more questions is performed according to personal information of the consumer stored in a loyalty program,
• any responses of the consumer to the one or more questions are collected, via the communication device of the consumer, and
• responses of the consumer to the one or more questions are delivered to a third party.