System and method for creation, distribution and tracking of advertising via electronic networks

A method comprising:

• (a) designating, by one or more server computing systems, a predefined area on an ad content display page;
• and
• (b) serving the ad content display page to a remote computing device operating a browser and displaying a browser window in response to a request,
• wherein the remote computing device is configured to receive instructions in the form of code that are configured to determine whether the predefined area is within a predefined distance outside of a visible area of the browser window and to send a first communication to one or more dispatcher servers based on the determination, and
• wherein the one or more dispatcher servers are configured to cause a first advertisement to be served to the remote computing device upon receipt of the first communication, wherein the browser is configured to render the first advertisement in the predefined area, and
• wherein the instructions are further configured to determine whether the predefined area is in view within the visible area of the browser window on the remote computing device and to send a second communication to the one or more dispatcher servers in response to a determination that the predefined area has been in view within the visible area of the browser window for a predefined period of time, and
• wherein the one or more dispatcher servers are further configured to:
• (i) receive the second communication from the remote computing device;
• (ii) cause a replacement advertisement to be selected for display on the ad content display page;
• and
• (iii) cause the replacement advertisement to be served to the remote computing device;
• wherein the browser is further configured to render the replacement advertisement in the predefined area.

A method comprising:

• (a) in response to a determination that a predefined area of an ad content display page is within a predefined distance outside of a visible area of a browser window of a browser configured to be operated by a remote computing device, causing a first communication to be sent to one or more dispatcher servers,
• wherein the one or more dispatcher servers are configured to cause a first advertisement to be served to the remote computing device upon receipt of the first communication, wherein the browser is configured to render the first advertisement in the predefined area;
• (b) determining whether the predefined area is in view within the viewable area of the browser window on the remote computing device;
• (c) in response to a determination that the predefined area has been in view within the viewable area of the browser window for a predefined period of time, causing a second communication to be sent to the one or more dispatcher servers, wherein the one or more dispatcher servers are further configured to:
• (i) receive the second communication;
• (ii) cause a replacement advertisement to be selected for display on the ad content display page;
• and
• (iii) cause the replacement advertisement to be served to the remote computing device;
• wherein the browser is further configured to render the replacement advertisement in the predefined area.

A method comprising:

• (a) receiving, by an ad server, a first communication from a remote computing device,
• wherein the remote computing device is configured to operate a browser, display a browser window, and receive instructions in the form of code that are configured to determine whether a predefined area is within a predefined distance outside of a viewable area of the browser window and to cause the remote computing device to send the first communication based on the determination;
• (b) causing, by the ad server, a first advertisement to be selected and served to the remote computing device upon receipt of the first communication, wherein the browser is configured to render the first advertisement in the predefined area;
• (c) receiving a second communication from the remote computing device,
• wherein the instructions are further configured cause the remote computing device to send the second communication in response to a determination that the predefined area has been in view within the viewable area of the browser window for a predefined period of time;
• and
• (d) causing, by the ad server, a replacement advertisement to be selected and served to the remote computing device,
• wherein the browser is configured to render the replacement advertisement in the predefined area.

A system comprising:

• (a) one or more server computing systems configured to serve an ad content display page to a remote computing device, wherein the ad content display page is configured with a predefined area;
• (b) instructions in the form of code configured to:
• (i) determine whether the predefined area is within a predefined distance outside of a viewable area of a browser window configured to be displayed by a browser and to cause the remote computing device to send a first communication to one or more dispatcher servers in response to the determination;
• and
• (ii) send a second communication in response to a determination that the predefined area has been in view within the viewable area of the browser window for a predefined period of time;
• and
• (c) one or more dispatcher servers configured to:
• (i) receive the first communication;
• (ii) cause a first advertisement to be selected and served to the remote computing device upon receipt of the first communication;
• (iii) receive the second communication;
• and
• (iv) cause a replacement advertisement to be selected and served to the remote computing device upon receipt of the second communication, wherein the browser is configured to render the replacement advertisement.